From data to actionable insights
Discovering patterns in customer behavior and market trends
Market research analysis is the key to unlocking valuable insights that drive smarter decision-making and fuel business success. By collecting, analyzing, and interpreting data, you can gain a deeper understanding of the market and customers, discover brand perception, evaluate the performance of marketing activities, determine potential markets, product demands, and pricing, and develop winning strategies.
Investigate and understand our society
Social research
In the institutional field, we are reliable partner of institutes, research organizations, universities, and public administrations for surveys and scenario investigations inherent to institutional, territorial, economic and social structures and processes.
The TP Infinity advantage
Combining science, cutting-edge technologies, and exceptional standards, TP Infinity empowers you to transform insights into strategies that drive meaningful outcomes.
We apply proven scientific methods and collaborate with renowned institutions to deliver precise, dependable insights. Navigate complex market dynamics with confidence.
Leverage the power of advanced technologies to analyze data, revealing both conscious and unconscious consumer behaviors and emerging industry trends. Stay ahead of change and make smarter decisions.
Achieve excellence with our rigorous best practices and strategic guidance. Develop world-class strategies that set your organization apart and deliver exceptional results.
Discover strategic advantages, lead with actionable insights
Staying ahead of trends: Stay agile by adapting to shifting social, cultural, and economic landscapes. Keep your strategies relevant and responsive to change.
Identifying new opportunities: Uncover unmet needs and market gaps to craft offerings that leave a lasting impact.
Optimizing customer experience: Elevate every interaction by refining customer journeys to increase satisfaction and long-term loyalty.
Fueling innovation: Develop products and services that align with evolving market demands, driving growth and differentiation.
Deepening customer understanding: Move beyond surface-level demographics to deliver tailored solutions that resonate with each customer segment.
Resolving CX challenges: Pinpoint the root causes of customer issues and resolve them with thoughtful, human-centered strategies.
Comprehensive market research
Experience the power of deeper insights
Our market research methodologies combine continuous experimentation with a mix of solicited and unsolicited data, offering a complete perspective on consumer behavior and evolving market trends.
Passive data collection
Uncover consumer habits seamlessly with tools like SmartMeter, which tracks browsing behavior in real-time, delivering a dynamic understanding of your audience's online actions.
Target enrichment
Build a richer audience profile by merging existing datasets with insights from surveys and passive data collection. This approach provides a clearer and more detailed view of your target market.
Neuromarketing tools
Unlock deeper insights into your audience’s subconscious behavior through cutting-edge techniques, including:
- Virtual reality: Evaluate brands and products in immersive, near-real environments.
- Facial coding: Detect unconscious emotional responses to specific stimuli.
- Eye tracking: Pinpoint where attention is drawn and what captures visual focus.
- Galvanic skin response: Measure physiological reactions tied to stress and engagement.
- Response latency: Gauge the strength and speed of associations and reactions.
Online community management
Foster meaningful connections with your audience by leveraging exclusive e-communities. Actively engage with users, listen to their needs, and gather real-time insights to shape informed strategies.
These comprehensive strategies empower you to understand your market at a deeper level, sharpen your decision-making, and stay ahead in a competitive landscape.
Case study
An Leading multinational group in the BFS industry. The first project was conducted for one of the Italian subsidiaries.
Business challenges
Implement a customer-centric approach across the diverse customer journeys (CJs) of group companies and countries.
The solutions
Customer Journey Redesign:
- AS-IS Evaluation & TO-BE Design: Evaluated the current state, identified quick wins, and designed the future journey.
- Internal View: Conducted meetings, interviews, workshops, and employee surveys focused on CX maturity and key performance indicators (KPIs).
- External View: Conducted in-depth interviews, UX tests, and surveys with a wide range of prospects and customers.
Gap Analysis & Action Plan:
- Facilitated a workshop to identify and analyze gaps.
- Prioritized quick-win actions and macro actions for implementation.
Real result
Take your business to the next level!
Boost your customer experience and operational efficiency by leveraging our expertise, proprietary solutions, and powerful technology partnerships in automation and digital CX.